Do Kenyans realize that SuperSport began sponsoring the Kenya Premier League in 2007? The initial sponsorship was to last four years and cost more than Kshs. 360m, or $5.5.
Afterwards, the broadcast right holder promised to spend more than $11m on KPL, which was to be twice what it first offered. The new deal was announced in 2010 just prior to the expiry of the first one in 2011.
Initially, the broadcast would enable Kenyans to watch between 60-80 live matches over the course of the season. Considering that KPL had 16 teams, which would be taking part in a total of 8 matches each weekend, the sponsorship package would enable Kenyans to watch 1-2 live games per week.
This might impress you until you calculate that teams play 240 matches in an entire season.
So, how is SuperSport giving Kenyans a raw deal?
First, remember that we are in 2016, which is close to 10 years since the first deal was signed between SuperSport, Multichoice Kenya and Kenya Premier League (KPL).
How many matches does SuperSport broadcast live each weekend? The answer is, not more than three per week. What this means, therefore, is that on any given weekend, SuperSport doesn’t relay 5-6 matches per week.
In fact, it doesn’t show any live match or limits its broadcast to one game only.
THAT’s the raw deal that SuperSport gives Kenyans.
Can SuperSport show us 5 games per week? Yes, it can.
Can SuperSport show us 8 games per week? Yes, it can.